«CHOCOLATE
RAIN”
By: Thea
Andrea Engelsen
“Chocolate rain”
http://www.youtube.com/watch?v=EwTZ2xpQwpA is a song and
music video by Tay Zonday. He was a grad student from Minneapolis, Minnesota
when he uploaded the music video on YouTube on April 22th, 2007. It quickly became
a popular internet meme in July 2007 as the song started to catch the attention
of the group Anonymous. By July 26th “chocolate rain” was featured
on YouTube’s front page, giving the video tons of viewers. The internet page
4chan also showcased the music video all over the page, with jokes and a remix
song in Zonday’s honor.
As of February
2012 the video has over 77 million views. It is ranked as the hottest viral
video of summer 2007 by CTV, and was the winner in the music category in 2007
YouTube awards. “Chocolate rain’s” highest peak was in August 2007 after his
appearance on Best week ever and Jimmy Kimmel, and this has resulted in major
media attention.
The video
features Zonday singing “chocolate rain «into a microphone while during
weird/funny face expressions. I think the reason for why it became so popular
is because you wouldn’t guess that Zonday would have such an unusual deep and great
voice because of his very young and nerdy looks. He has later claimed that the
song was meant to be about institutional racism.
His
baritone voice has often been compared to Paul Robeson, Barry White and Brad
Roberts of the “crash test dummies”. Now he also does commercial voice and
spokesperson work for a growing portfolio of clients such as Dr.Pepper, Intel, TurboTax and Comedy central, while he also has
continued to make video has he has posted on his website : http://tayzonday.ning.com/
“Chocolate rain”
has been parodied and remixed several times, and there has been made several
memes and t-shirts. This eventually led Zonday himself to appear on a number of
television shows and being parodied on South Park.
Sources:
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