Sociology 167
Harald Smedal Stamsoe
Assignment on memes
Casually pepper spray anything cop
On November 18th,
2011, a group of students were arranging a protest on the campus of UC Davis as
part of the larger nationwide Occupy protests. The police tried to break up the
protests. The students, sitting down with their arms linked together, refused
to leave. One of the police officers, Lieutenant John Pike, started to pepper
spray the students in an effort to break up the protest.. Unfortunately for Lt
Pike, this was 2011, meaning that everyone and their brother had easy access to
recording equipment. The footage of the police officer pepper spraying the
seemingly peaceful protesters quickly found its way to both the internet and
traditional media. Much of the public was outraged by this apparent police
brutality. The most famous picture of Lt Pike pepper spraying students was
uploaded to the social news site Reddit on November 19th. On
November 20th two edited versions of the picture appeared on Reddit.
In the first one, Lt Pike was replaced by a picture of Leonardo DiCaprio
strutting happily along the students. The second picture depicted Lt Pike
pepper spraying the signatories of the Declaration of Independence. This
quickly caught on, and images of Lt Pike peppery spraying anything and
everything showed up online. Searching through forums and social media sites,
on can find pictures of Lt Pike pepper spraying the Tiananmen Square protester,
the self-immolating Buddhist monk, Jesus, New York City construction workers
and native Americans just to mention a few. These pictures quickly spread
throughout the Internet, spurred on by extensive news coverage of the incident
and widespread sharing and reposting on various social websites. The popularity
of this meme is arguably due to the seemingly casual way the police officer
pepper sprays the students, as if it was a daily routine.

On November 21st, Bill O’Reilly and Megyn Kelly of Fox News discussed the event on air. As was to be expected, Fox’s people immediately defended the police officer, citing the fact that pepper spray is “a food product, essentially”. This statement by Megyn Kelly spawned a meme of Kelly’s face superimposed over a statement downplaying the seriousness of various things like war, torture and rape.

Sources:
Knowyourmeme: http://knowyourmeme.com/photos/204843-pepper-spray-cop-casually-pepper-spray-everything-cop
Google Trends: http://www.google.com/trends/?q=%22Casually+pepper+spray+everything+cop%22&ctab=0&geo=all&date=ytd
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