mandag 5. mars 2012

Casually pepper spray everything cop - by Harald Smedal Stamsoe


Sociology 167
Harald Smedal Stamsoe
Assignment on memes
Casually pepper spray anything cop
On November 18th, 2011, a group of students were arranging a protest on the campus of UC Davis as part of the larger nationwide Occupy protests. The police tried to break up the protests. The students, sitting down with their arms linked together, refused to leave. One of the police officers, Lieutenant John Pike, started to pepper spray the students in an effort to break up the protest.. Unfortunately for Lt Pike, this was 2011, meaning that everyone and their brother had easy access to recording equipment. The footage of the police officer pepper spraying the seemingly peaceful protesters quickly found its way to both the internet and traditional media. Much of the public was outraged by this apparent police brutality. The most famous picture of Lt Pike pepper spraying students was uploaded to the social news site Reddit on November 19th. On November 20th two edited versions of the picture appeared on Reddit. In the first one, Lt Pike was replaced by a picture of Leonardo DiCaprio strutting happily along the students. The second picture depicted Lt Pike pepper spraying the signatories of the Declaration of Independence. This quickly caught on, and images of Lt Pike peppery spraying anything and everything showed up online. Searching through forums and social media sites, on can find pictures of Lt Pike pepper spraying the Tiananmen Square protester, the self-immolating Buddhist monk, Jesus, New York City construction workers and native Americans just to mention a few. These pictures quickly spread throughout the Internet, spurred on by extensive news coverage of the incident and widespread sharing and reposting on various social websites. The popularity of this meme is arguably due to the seemingly casual way the police officer pepper sprays the students, as if it was a daily routine.








On November 21st, Bill O’Reilly and Megyn Kelly of Fox News discussed the event on air. As was to be expected, Fox’s people immediately defended the police officer, citing the fact that pepper spray is “a food product, essentially”. This statement by Megyn Kelly spawned a meme of Kelly’s face superimposed over a statement downplaying the seriousness of various things like war, torture and rape.


 



Sources:

Leeroy Jenkins - by Lars Blakstvedt


Leeroy Jenkins meme
by Lars Christensen Blakstvedt

Leeroy Jenkins is a video from the MMORPG World of Warcraft(WoW), where a character named Leeroy Jenkins is away form his keyboard(AFK) because he is warming up a plate of chicken. He then comes back, and without warning runs into a group of enemies while screaming his characters name and ruins his allies carefully laid plans.


I think some of the reasons this video became so popular is that WoW was and still is a very popular online game, and that people find it amusing how a game can bring out emotions in the people involved. There was an explosion of new videos of people reacting emotionally from  events in WoW after the Leeroy Jenkins video became popular. So I guess its more entertaining to hear or see human reactions from factors in a online game than a video from the game itself.

Examples: http://www.youtube.com/watch?v=2PmyYZqoGIw (guy freaks out after account is deleted) http://www.youtube.com/watch?v=-GJ7eueZ1wY (red shirt guy)


The character Leeroy Jenkins is played by Ben Schulz, who’s become well known in the World of Warcraft community.
There has been questions if the Leeroy Jenkins video is staged, Ben Schulz answered following: I like people to decide for themselves, it is more fun that way”.

The video was first uploaded to Warcraft Movies on May 11, 2005 by the guild PalsForLife. The guild posted the video and asked for constructive criticism on their tactics. The first YouTube video was uploaded on November 19, 2005. The most viewed youtube video has now over       29 000 000 views. The name Leeroy Jenkins has even been used in a Jeopardy question.     

Kim Jong-Un looking at things - by Ida Maria Saxebøl


Kim Jong-Un Looking at Things

The Kim Jong-Un looking at things-meme actually started out with a number of pictures showing his father, Kim Jong-Il looking at different things. The photos of the late North Korean leader show him inspecting a number of different facilities, published by the government of North Korea to give the impression of a dedicated leader. The photos were soon published on a Tumblr-blog called ”Kim Jong-ll Looking at Things.”

  looking at a cafeteria                   looking at potatoes
Kim Jong-Il looking at cafeteria.                             Kim Jong-Il looking at potatoes.

After being posted on Reddit in early December 2010, the blog was soon discover by several well-known online medias and the meme had its peak in December 2010.




Google Insights for Search
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After the death of Kim Jong-Il, his son Kim Jong-Un took over as the leader of North Korea, and soon after, the state-run Korean Central News Agency started publishing pictures of the new leader also looking at things. This lead to the blog www.kimjongunlookingatthings.tumblr.com, which is updated as soon as North Korea posts a new photo of the “brilliant comrade and great successor” looking at something new.

        looking at a big cheese              looking at bath water
Kim Jong-Un looking at a big cheese.        Kim Jong-Un looking at bath water.

              looking at a guitar
Kim Jong-Un looking at gym floor.                        Kim Jong-Un looking at guitar.

This meme peaked in December 2011, but has kept on being somewhat popular the first few months of 2012.





Ida Maria Saxebøl

The cinnamon challenge - by Espen Winger Karlsen


The cinnamon challenge
By: Espen Winger Karlsen
The cinnamon challenge has been around for decades but in the resent years it has also become a meme. The rules are simple. Eat a spoonful of cinnamon in less than a minute whit out drinking water.  Thousands of people have posted their attempts of beating this challenge on video-communities like You Tube.
It sounds easy to do, but completing it is very difficult. The cinnamon dries up the contestant’s mouths making it very hard to swallow.  This results in him coughing up a small cloud of cinnamon.  The earliest video of the cinnamon challenge was posted on You Tube April 2nd, 2006. It shows how a young guy attempts to eat a spoonful of cinnamon. As he eats the spoon he has a unique reaction to the cinnamon.
There seem to be two factors that compel people to beat the cinnamon challenge. First of all, it sounds much easier than it is. This makes some people try it to see if they can beat all the people who have attempted before them.
The second compelling factor is their funny reaction. Everyone make faces when they try swallowing it. This gives people a lot of attention on You Tube. There are lots of videos with over a million views each of people eating cinnamon.
 A few different of those reactions can be seen here:

Some people actually beats the challenge aswell:

                                                                                   cinnamon challenge  

The cinnamon challenge phenomenon reached its peak in Google trends   in early 2012 after the Chicago tribune posted an article on dangers with cinnamon. The article can be seen here. This article seems to have fuelled the phenomena making it even more popular than before.



Sources:


søndag 4. mars 2012

Paula Deen Riding Things - by Mari Jørstad


Assignment #2
Mari Jørstad
“PAULA DEEN RIDING THINGS”

On February 28th 2011 a photographer took a picture of Paula Deen while she was barebacking Robert Irving, a Food Network host, at a South Beach Wine and Food festival.

The first “Paula Deen Riding Things” meme was posted 28th February 2011; the same day the original picture was posted online. It became popular rather fast, and according to Google insights most pictures of “Paula Deen Riding Things” were posted in March 2011. After this the interest dropped for some time, but became a little popular again in December 2011. Google insights also show that this meme was only popular in the United States. http://www.google.com/insights/search/#q=paula%20deen%20riding%20things&cmpt=q

Paula Deen is a celebrity chef, and a well-known TV-personality. She is known for cooking Southern food with a high content of fat, salt and sugar. On the first picture of “Paula Deen Riding Things” that was posted, she is riding a package of butter; “Paula Deen Riding Butter”. After this photo was posted there was soon new memes appearing were Deen is riding on different things and people.


“Hugh Jackman Can Ride Anything” meme came in December 2010 http://knowyourmeme.com/memes/hugh-jackman-can-ride-anything, after he was zip-lining at the Oprah show. Other memes that have emerged from this is “Frank Iero Riding on Things”, and “Brendon Urie Riding Shit”. Both of these came in April and May in the year of 2011, but have not become as popular as “Paula Deen Riding Things”. Paula Deen also has other memes http://memebase.com/category/paula-deen-yall/.